Kraft Foods Company

Kraft Foods Company

Introduction

Kraft Foods is the global food and beverage industry which is running its business with high profit. The company is involved in the business of various activities which are related to the purchasing and procurement of raw material. The main functions of Kraft Foods Company are related to the various activities including the raw material processing, food products packaging and distribution of the food products. The company is famous for providing the fresh and quality products. Kraft Foods Company had been involved in the development of the portfolio of its brands which could be loved by people. The company earns approximate annual revenue of $48 billion. The company is considered to be the second largest food company in the world. It is very renowned company for the production of delicious products. The Kraft Foods Company serves billions of consumers and it has its business in more than 170 countries in the world (Campbell 2007). The company is very focused on developing the rationale strategies that can boost its business and help the company in gaining competitive advantage.

Discussion

Kraft Foods Company is running its business in the food and beverage industry. The competition in the food and beverage industries is very high. The number of companies in the food and beverage industry around the globe is increasing with times. This is the reason why it is very necessary for Kraft Foods Company to develop the strategies that could be helpful for the company in satisfying the global customers and gaining an edge over the competitors. Thus, Kraft Foods Company has gained the success in the food and beverage industry due to the highly developed strategies. The company pays a great attention on developing strategies that can boost its business.

Four Generic Porter Strategies

Porter has presented the Generic strategies so that the businesses can be enabled to position themselves. These strategies can enable a business to increase its revenue. The strategy based business operations can be very helpful for the business in gaining an edge over competitors in marketplace.

Just like the other companies, Kraft Foods Company also strives towards developing the strategies that can be helpful for increasing its business and gaining a competitive edge. By paying an emphasis on the focus strategy, Kraft Foods Company mainly concentrate on the specific niche market. The company adopts the focus strategy to get awareness about the market dynamics and customer's needs that could be satisfied. By emphasizing on the focus needs, Kraft Foods Company set the unique low cost or the unique products that can meet customer's demands. In order to serve the huge customer base, Kraft Foods Company focus on adopting the strategies that enable the company in building strong brand loyalty (Woo 2007). Thus, by adopting the focus strategy, the company strives towards gaining an edge over the competitors. The adoption of broad marketing strategies is also a part of the focus strategies of Kraft Foods Company. In the focus strategy, Kraft Foods Company adopts both the ...