KODAK

Kodak

Introduction

Kodak is an American corporation founded by George Eastman. It was incepted in the year 1889. The core business of the company pertained to photographic products and services. The magnificent history of Kodak depicts a timeline of success. The 130 years of success of the company pertains to the rise and fall. George Eastman, who was an American inventor, incepted the corporation. Kodak was the pioneering business that brought cameras for consumer use. It had the objective to make photography, a mass-scale activity (Baligh, 2006).

Business of the Firm

Kodak is a multifaceted corporate giant in consumer electronics industry, with multiple businesses in cameras, imaging and graphics. The main businesses of Kodak pertain to;

Consumer business: being the global innovator of imaging and photography, Kodak produces all products that have to do with photography. It pertains to cameras and other equipment.

Graphics unit: the company provides equipment for graphic operations; it pertains to printing devices and other graphic equipment.

Image sensor unit: the company produces image sensors, with leading technology.

Science and Technology: the company has innovated technologies pertaining to photography systems and imaging sciences (Drucker, 2003).

Cinematography: the products for this unit pertain to film and cameras used for cinematography (Kodak data for areal photography, 1976).

History

1884- George Eastman invented film that stored photographic images.

1892- Kodak was found, the name was chosen because of lesser probability of being mispronounced.

1900- It launched the brownie camera for $1; the initiate had a rationale of making photography a mass-scale activity.

1930- Kodak went public at the Dow Jones Index

1969- Kodak manufactures films used on the Apollo 11 mission

1976- The first digital camera invented by Kodak, the device weighted 3.6 kg. In the same year, Kodak turned out to be the market leader with 90% market share in the US.

1994- Kodak designed first consumer digital camera for Apple

2004- Kodak quitted selling film cameras, due to emerging digital camera market base

2005- Kodak became the leading digital camera-selling brand in the US

2009-kodak quitted selling film cameras at all.

2011- The share price fell off and company incurred huge operating costs

2012- Kodak went bankrupt (Kodak.com)

PESTEL Analysis 

Political factors

All the companies are a victim of impact by political variables as far as organisational change granted. The political setting of globalisation however is a primary thought for Kodak yet it is diffuse and spread over different elements as talked over therefore. However all the other companies being as an autonomous private association could be ascribed to updates in the political environment of the UK favoring privatization under the overall financial belief system of the time which saw an impressive number of open utility associations privatized and/or split up into more diminutive and more powerful associations. The political factors that affect the company can also be called as natural factors because all the companies face difficulty regarding surviving in a political arena.

Economic factors

Kodak has been fundamentally swayed upon by adapting externalities in the environment. This has been accordingly of techniques of globalisation opening up additional business sectors and carrying more ...