KNOWLEDGE MANAGEMENT

INFORMATION AND KNOWLEDGE MANAGEMENT

Information and Knowledge Management

Introduction

CNN is famous for being the first 24 hour cable TV news network formed in 1980 by Ted Turner in U.S. News channel has several affiliates but CNN broadcast primarily from its headquarters located in Atlanta it is the Time Warner Center in New York City. The CNN has its studios in Washington, D.C., and in the Los Angeles. The parent owner of CNN is Time Warner. The U.S. channel is division of the Turner Broadcasting System.

The launched of CNN News Network took place on Sunday June 1, 1980 at 5:00 pm EST. After it's launched Ted Turner gave an introduction about CNN to the people and its first news was anchored by a husband and wife team of David Walker and Lois Hart.

Since its launch, it expanded its network to a great numbers of Cables and satellites television companies, different websites and also to the closed circuit channels. The CNN Company now owns almost 36 of the bureaus (10 domestic ones and 26 international) and almost 900 affiliated local situations and also owns different regional and foreign language networks from all around the world (Zapotoczny, n.d, pp. 1-4).

CNN often referred as CNN/U.S. in order to distinguish or differentiate the American channel. Now CNN is available in over 100 million of U.S. households. From 2010, its broadcast has even more extended. Now CNN is also providing its coverage in almost 890,000 Americans hotel rooms. CNN has extended its broadcast to Canada and also now its broadcast is showing in almost 212 countries and the territories through CNN International.

Cable News Network CNN is now providing news about business, weather, sports entertainment, travel, and about technology. CNN is providing its broadcast in America, Africa, in the Middle East, Asia, and in Europe. The CNN also provides services in blogs, podcasts, email alerts, and RSS feeds, and also in video services subscription. The CNN as well providing news about movies, music and books now days, and also CNN i-phone application is also a prominent achievement for CNN as it helps its viewers to view the news easily. It's also providing its services through different channels and technologies like internet, television, and mobile (Lewites, 2002, pp. 1-4). Critical Assessment of the Strategic Information Needs of CNN News Network

Any organization that is living needs intentional care. Maintaining and sustaining an organization is also a key aspect to tackle. In order to sustain or to maintain an organization the board of directors and the senior management of that the organization should develop a system that helps an organization to grow and to achieve their day to day targets and challenges. For that purpose, CNN also needs some strategies to follow that are Organization Identity

As like every organization CNN also needs to distinguish and to market its organization. The vision and mission of the organization is said to be the basic identity of any organization. Visions and missions are actually the basic source for ...