Kids Nutrition and Fitness Center

Kids Nutrition and Fitness Center".

Execurive summary

Safe Kids aims to prepare its students to excel as young leaders of tomorrow by combining an exclusive collegiate-based curriculum tailored specifically for children with enhanced, first class child care services. Unlike our competitors, we offer advanced technology programs, after-school tutoring, and activities such as arts and crafts, dance, theatre and gymnastics, all in one location. Kid's Community College is a privately held corporation run by its owner, Timothy Bernard Kilpatrick, Sr. Mr. Kilpatrick has 17 years of Executive Management (VP) and Budgeting experience, and extensive experience with budgeting methodologies and strategic planning, including the Balanced Scorecard approach. His advanced degree (and interest) in computer science is the driving force behind our technology component. He will be supported in daily operations by an industry consultant, a campus director, and a VP

of educational operations, all with extensive experience in child care fields.

Introduction

Safe Kids Child Care is a start-up organization that provides day care services to Lynn, MA, a suburb of Boston. This mid-sized child care facility serves children from three months to six years of age. (Kotler, 2008, 45-78)

Market Demographics

The profile for Kids Nutrition and Fitness Cente customer consists of the following geographic, demographic, and behavior factors:

Geographics

The immediate geographic target is the city of New York.

A 35 mile radius is in need of the services.

The total targeted population is millions of childs (Kotler, 2008, 45-78)

Market Needs

Child fitness and fitness is providing their Kids with a health care cost management program for Kids

The Market

The child care market is quite competitive in the Boston area. There are over 300 different facilities. There are two general types of facilities. The larger style is commercially run, typically a corporate franchise center. These facilities are both regional and national. Currently, the four largest child care facilities in the USA account for 29% of the market. There are also many different smaller locally run and owned faculties. While the largest facilities can host between 20-100 children, the locally run centers typically have a maximum capacity of 20 children. (Kotler, 2008, 45-78)

As mentioned earlier, the market is quite competitive. Safe Kids will employ two strategies to differentiate themselves. The first is a pricing structure where Safe Kids' services will be priced at 5%-10% less than the larger commercial run facilities. The second differentiating effort will be benchmarked customer service. A customer-centric philosophy will be infused within the entire organization. Safe Kids will spend extra money to attract and train the best. This is especially important because it is the kids that interact with both the children and parents and will have the best chance to impress them enough to turn them into a loyal customer as well as to be vocal in telling their friends about their positive child care experience. (Kotler, 2008, 45-78) A given firm may hold numerous products in the marketplace, spanning numerous and sometimes wholly unrelated industries. Accordingly, a plan is required in order to manage effectively such ...