Kellogg's Corporation



Kellogg's Corporation

Introduction

In 1894, two American brothers named Kellogg invented food for the nutritional needs of patients in a hospital in the United States. Well the company was founded in 1906, the brothers researched for several years to improve the product we know today as Kellogg's cereals. In 1922, Mexico began importing the Kellogg's products. Today, Kellogg's cereals are exported in several countries. In Mexico, one of the largest manufacturers of cereals in the world successfully marketed its products such as Corn Flakes, Froot Loops, All-Bran, Frosted Flakes, etc. They developed a variety of cereals, both for children than for adults. Kellogg's is proud of "being one of the 5 companies largest packaged food in Mexico" and leaves the competitors to catch them up.

All recipes are made from products of this brand and present a variety of desserts, breads, crackers, breading and entrees. There is also a recipe section for children, which will give you ideas of fun cooking activities to do with your kids on rainy days. In 2006, the company opened its Institute of Food Nutrition and Health in Mexico City. This promotes a more active and healthy life for Mexicans and educates the public about healthy nutrition. The company also organizes for the fourth year following the race Kelloggs 10k (10 miles) in Queretaro. The organization of this competition shows good values of the corporation. In this paper, we will analyze the financial performance of the company (Robinson, 2006).

Company Overview and History

The Kellogg Company (Kellogg's also) is one of the world's largest companies for cereal products. It was was founded in 1906 under the nameBattle Creek Toasted Corn Flake Company, by Will Keith Kellogg in Battle Creek , Michigan. In 1894, Kellogg was with his brother John Harvey Kellogg , the production of the first cornflakes succeeded. In 1922, it was renamed as Battle Creek Toasted Corn Flake Company and got its present name - Kellogg Company.

An accident in 1894 led to the creation of today's global food company in Battle Creek, Michigan . 1866 was the two of Seventh-day Adventists James andEllen G. White a sanitarium in Battle Creek, the Western Health Reform Institute founded it. A device on the basis of natural medicine, while implementation of beliefs: no meat, alcohol, tobacco and coffee, emphasizing the healing power of fresh air and sun. John Harvey Kellogg (1852-1943) had a PhD in 1876 in a fresh doctor management of Western Health Reform Institute. John Harvey gave his younger brother Will Keith Kellogg (1860-1951) work in the sanatorium (Sharman & Paul, 203).

In accordance with the aims of the two founders of the sanatorium, the consumption of meat was forbidden, the staple food was therefore mainly of bread .The two brothers began to work for the betterment of Kellogg, looking for alternatives, experimenting in the laboratory of the sanatorium. When they attempted again in 1894 to get good the desired results, one day wheat was accidentally boiled, which they had to prepare a paste, allowed ...