KELLOGG'S

Kellogg's Marketing Assignment

Kellogg's Marketing Assignment

Key Competitors

Kellogg's is an internationally identified premier manufacturer of morning serving of food cereals - with constructing bases in 18 nations and a buyer groundwork including 180 countries. Over 100 years before, an instant of serendipity directed to male siblings, W K Kellogg and Dr John Harvey Kellogg conceiving the world-famous maize flake and with it, a morning serving of food institution. Kellogg's function is one of the strongest classes in the nourishment industry cereal and snacks (Horgen, & Choate, 2001, 89).

The major competitors of Kelloggs include Kraft And General Mill. These competitors are giving really tough time to Kelloggs, but still its best strategies are not allowing to turn the stone down in the market.

Competitors Products/Competitor Analysis

Kellogg Frosties is one of the major products of Kellogg which is being sold and utilized in almost every part of the world where the product is available. Kellogg's customer loyalty funnels focus on maintaining relationship with existing customers to retain them. Kellogg strongly believes that retaining customer saves more cost than attracting new customers. One of the reasons is cost research which is involved in attracting new customers. While in retaining existing customers, it becomes easy for Kellogg to save cost from other areas and invest in generating customer loyalty (Sewell, 2010). Kellogg is a market oriented company whose focus is on its customer rather than the new market. For the purpose of retaining existing customers and for its loyalty funnel, Kellogg focus on its core business values and focuses on satisfying customers needs and wants. Customer loyalty creates word of mouth which indirectly becomes a marketing tool for Kellogg Frosties (Carey, 2010, 271).

Needs, Want and Demand are the three key factors that are important to be realized to develop a marketing strategy. The type of product that Kellogg has under its banner allows it to develop a sales and marketing concept based on these three factors. The aim of doing this is to present the product in way that fulfills the basic necessity as well as customer's desires. Need refers to basic necessity(Chan, 2010, 11). Healthy breakfast is a basic necessity of life, Kellogg provide that to consumers by its various cereals and other products. Therefore, need is there, and through the attributes, Kellogg makes it products to develop as a want and ultimately it becomes the demand of its consumers (Horgen, & Choate, 2001, 89).

Company's scheme is to elaborate its cereal and snack enterprise all through the world and augment our iced nourishment enterprise in North America. Through leveraging the power of our emblems and our verified proficiency to execute, we are committed to increasing our share in these categories. The ready-to-eat cereal class is robust and increasing on an international basis. Its powerful apply to buyers extends even throughout this feeble finances, as buyers request larger worth in supplement to flavor and convenience. Kellogg's cereal portfolio extends to present well, not only in the U.S., but round the globe in Mexico, Australia, Canada ...