John Lewis

John Lewis

Introduction

In the current economic globe, retailers are attracting customers by composing various strategies and marketing development for their growth in sales. The logic behind these new approaches is made by the collaboration of the value creation, and through the enhancement in skills, knowledge and expertise. For achieving this concept, it was significant to hold the experience of consumption from the perspective of customer. The process of consumption is known as an experience, which takes place in certain platforms that include: pre-consumption, consumption experience and post consumption (Arnould et al. 2004). The paper is intended to highlight the marketing strategies ...