JLR Environmental Management Service

JLR Environmental Management Service

Introduction

One of the most important things that men should take care of is environment. A good care of the environment is important for all the people. Dirt and pollution is a part and parcel of the operation, though it be our house, factory, restaurant or hospitals. These polluting effects have a bad impact on the person encountering it and in indirect ways; others are equally affected by it. A clean working condition is very important for a business. This keeps good productivity of the workers and makes them remain healthy and fit for the job.

We are planning to open a company; the main operation of the company will be cleaning. The company will indulge in cleaning of houses, hospitals, schools and Businesses. We will open this company in the year 2013. The company will strive to become the market leaders in the next few years (Hult et.al 2007). This we will do by taking help of young workers, who will be less costly for us. The company will make use of the latest equipment for cleaning the hospitals, schools and businesses.

Mission Statement

JLR mission is to provide its customer with cleaning service in a way that is environmentally sound, professional manner and in a completely trustworthy manner. Our service level will be achieved at economical cost and will exceed the expectation of our customer expectation.

Target Market The company will start its operation from the state of Massachusetts and Missouri. In the initial phase, we plan to target the household sector of these areas. Then we will start targeting ht hospital and big business. We are first planning to target the household sector, so that our business can learn to utilize the present workforce. The data will be gathered from the relevant authority and bodies. In the next phase, we will shift to other states (Thalmann and Brettel, 2012). This we will be doing in the next 3 - 6 years. Later on, we will be targeting the market of European markets etc. We will be entering this market because in Europe there has been a rising trend for household cleaning etc.

Market Demographics

The JLR Environment management service profile of customer will consist of the following demographic, Geographic and Behavior factor in the initial phase; this will change when we will indulge into the hospital and the business side in the next phase.

Geographic

We are targeting two states in the initial phase. We will have 2 offices in each states. These will cater to the main urban areas of these States (Thalmann and Brettel, 2012). All the workers will be transferred to the designated location from their own houses. We plan to target 8200 household sector in the year one.

Demographics of the customers

We plan to target the old people in the initial phase, as the old people cannot do their own house cleaning. Thus, we can provide this service to them. These people age range will be 50 and above (Yuhee and Takeuchi, ...