JET BLUE AIRWAYS CORPORATION

Jet Blue Airways Corporation

Jet Blue Airways Corporation

Introduction Jet Blue is an airline enterprise that was conceived to make money. They supply snug airline services for their clients, modeled after the Southwest Airline style. Ten Key signs will be addressed in this proposal. These key signs are devices by which the enterprise assesses presentation and earnings, and outlook future trends. A signal is anything utilized to forecast financial or financial trends. With signs in location, Jet Blue can layout a helpful scheme for effective procedures and profits maximization to assist the enterprise accomplish it organizational goals. Their financial achievement can be attributed to many components including non-union work, one kind of airplane in their fleet (reducing inventory costs), paperless cockpit, paperless permits, and satellite wireless and TV at all the seats. All of these assist hold charges down, apply new clients, and the savings passed up on the customer. Jet Blue has been the recipient of many accolades all through the years. To boot off their sixth year celebration in 2006, Jet Blue is sponsoring an online instant win game for their "Big azure week" celebration. Prizes encompass a new Acura, Direct TV packages, and free travel. Jet Blue is an upstart airline that functions in what continues one of the toughest commerce imaginable and faces important challenges. (Beer 1990)

 

Executive summary

Location

            Jet Blue's General agencies are established in Forest Hills, New York. The Customer Call Center is established in Salt Lake City, Utah. Jet Blue's procedures are mostly web-based with all 1,100-customer service representatives engaged from their homes. (El-Hagen 2007)

Revenue

            Since Jet Blue's inception in 1999, the airline has relished an expanding boost in revenue. Jet Blue described income for 2004 is (in millions) $1,265,972, which is up substantially from $104,618 (in millions) in 2000. (Christensen 2000)

 

Financial Condition

While the household airline commerce has proceeded to bear financial deficiency through 2004, Jet Blue has stayed profitable. Their snare earnings are $47.5 million and $103.9 million at the year's end for 2003 and 2004. They furthermore developed functioning margins of 8.9% and 16.9% in those two years, which are higher than most other foremost U.S. airlines. Success has been attained all through a time of record fuel prices; although, there is proceeded aim on clientele approval and the skill to comprise the functioning costs. As found out in Jet Blue's Online Annual Report (2004):

            Our problem constituent (the percentage of airplane seating capability actually utilized) of 83.2% all through 2004 was higher than that described by any of the other foremost U.S. airlines, whose weighted mean problem constituent was 75.9% all through 2004. In 2004, we illustrated our firm promise to clientele service by attaining the largest culmination constituent, the largest on-time presentation, and the smallest incidence of bungled sacks amidst all foremost U.S. Airlines. Jet Blue is swapped on the NASDQ under dealer ticker JBLU. According to Yahoo Finance (2006), as of February 9, 2006, the present supply cost of Jet Blue Airways is ...