Jet Blue Airways

Jet Blue Airways

Introduction

JetBlue's strategy for success in the marketplace

The strategy that Jet Blue uses for its success within the marketplace has been described in the 10-K/A company's filling. Jet Blue's target is to launch itself as one of the low-cost, low-fare leading passenger airline with the help of providing the customer's with a differentiated product and higher quality customer service. By taking care of this, they are striving to encourage market demand through managing a constant focus on operation efficiencies and cost-containment. Depending on the filing, it mainly relies on the customer value proposition and product leadership. The four major elements within their strategy is: differentiating the service and products, offering point to point flights compared to overpriced large and/or underserved markets, highlight on lower operation costs, stimulate the demand with lower fares. Because of these strategies, it has been observed that Jet Blue has been growing largely as an organization and has become one of the significant leading airlines that had been focusing on the satisfaction of the customer at a lower operating cost.

“Business risks JetBlue faces that may threaten the company's capability to convince stockholder expectations” and “some of the examples of control activities that the company could use to reduce these risks”

Just like any other business, this business also has a number of risks that has the capability of threatening the organization's ability in the expectations of satisfying the stockholders. Therefore Jet Blue, have been operating within an exceptionally competitive industry and should be able to maintain its place as a leader within the industry in order to make sure that they are constantly satisfying the expectations of the stockholders. The risks includes things like unable to keep lower costs for customers, unable to maintain qualified personnel and attracting them at a reasonable cost and ...