JESSOPS EUROPEAN LIMITED

Jessops European Limited

Jessops European Limited

Introduction

The purpose of this study is to explore the marketing strategies of Jessops. It is because of the reason that, it may greatly help in understanding the current standing of the given organization, in the targeted market. This study incorporates the brief introduction of Jesspos. It may greatly help in understanding the products and services that are offered by this organization. In addition to this, the proceeding paper also provides the external analysis of an organization in the form of its STEEPLE analysis. The core competencies of the company are also discussed in the proceeding paper. The core competencies of the organizations will be extracted in this study, by doing the internal analysis. Moreover, on the basis of internal and external analysis, the SWOT analysis will also be presented in this study. In addition to this, the marketing as well as the advertising strategies of Jessops are also provided in the proceeding study. Therefore, this report may greatly help in understanding the entire organizational operations and strategies of Jessops.

Brief Background of Jessops Europe Limited

Jessops Europe Limited is one of the famous and most leading photographic retaining organizations, which is headquartered in the United Kingdom. This organization was established in the year 1935 in Leicester by Frank Jessop and was retailed beneath the name of the Jessop Group Limited. Jessops Europe Limited deals with the retail or trade of photographic equipment as well as in the photographic processing. The organization entered administration in the year 2013 and as the result of which all retail stores of Jessops ceased retailing until the UK's entrepreneur, named as Peter Jones, endowed large amount of pounds into the organization and created Jessops Europe Limited (Peng & Nunes, 2007, pp. 229-231).

Recent surveys and studies demonstrate that, the organization, Jessops Europe Limited is one of the prominent leaders in the field of photographic business for almost seventy five years. The story of this organization was started in the year 1935, when Frank Jessop launched a store of photography in Leicester. In the current era this organization is considered as the United Kingdom's superior and premier photographic trader which is operating its business over two hundred stores around the entire Britain. Furthermore, the Jessops also incorporates customer assistance call centre as well as the facility of online shopping. Moreover, it is also observed that, the major part of the product portfolio of Jessop is its imaging and photo business (Anonymous, 2013, pp. 25-29).

Therefore, this organization operates its business in two major regions of the photographic market. Recent studies and case studies demonstrate that, the traditional printing of films in the United Kingdom is turning down by approximately thirty percent, on yearly basis. In this scenario, it is considered as one of the crucial responsibilities of the managers and directors of the Jessops to introduce and implement appropriate and effective strategies, in order to ensure the reputation of their organization in the targeted market. Therefore, in these critical situations, efficient and ...