Jaw Energy Drink - Business Plan

Jaw Energy Drink - Business Plan

Executive Summary

The company wants to launch this new energy drink across the world. Coca Cola, itself, was incorporated in the year 1886 and recognized for being the world's leading brand in the beverage sector. Strong Leadership, better taste and finest quality and strong marketing campaign made it consumer's favorite brand. The company has expanded to become one of the most pronounced and significant economic presence in the global economy. It serves majority of the world's soft drinking population with its array of products that are targeted to attract different consumer segments, across the globe. The strategic marketing objective of business is to build a unique channel of distribution that can provide the reliability and comfort ability to the customer at an affordable price and also building the integrated vertical capacities in order to gain the cost advantage. By increasing the promotional activities such as advertising and redesigning the packaging of the product is order to become convenient oriented form.

Executive Summaryii

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Introduction1

Company Description1

Discussion1

Product Description1

Product strategy2

Packaging Strategy2

The Actual product3

Idea behind the Vision and Mission Statement of JAW Energy Drink3

Target Market and Demographics4

Pricing Strategy5

How Marketing Plan Target the Market Segment6

Target Market6

Positioning Statement7

Promotion Plan7

Target Location8

Operations Plan8

Management by drafting an organizational chart and a plan for hiring employees8

Key employee policies and a code of ethics9

Workplace environment10

Supply chain of the venture, with its main components and its management approach10

Manufacturing and customer service processes11

Inventory Management Approach11

Ensuring Quality12

Laws and Regulations12

Key employee policies and a code of ethics12

Core belief of the initiative13

Legal structure14

Strategy Marketing Objective15

The Risk15

Mission and Vision16

Mission16

Vision16

Promotion Plan16

Product Launch Timings16

Sampling16

Online Product Imaging17

Sources and Uses of Funds17

Financial Projections17

References18

Introduction

Company Description

For this research paper I have selected an Energy Drink named “Jaw Energy Drink”. Coca Cola beverages have initiated this venture. The company wants to launch this new energy drink across the world. Coca Cola, itself, was incorporated in the year 1886 and recognized for being the world's leading brand in the beverage sector. Strong Leadership, better taste and finest quality and strong marketing campaign made it consumer's favorite brand. The company has expanded to become one of the most pronounced and significant economic presence in the global economy. It serves majority of the world's soft drinking population with its array of products that are targeted to attract different consumer segments, across the globe. According to various business analysts, Coca Cola has one of the highest market capitalizations in the world. These enormous achievements are made possible after the company has embraced strong marketing and customer retention programs (Clancy & Roberts, 2009).

Discussion

Product Description

Jaw Energy Drink is a new energy drink launched into the markets by Coca Cola. The drink aims to attain market share by promoting its vitalizing and natural features. This quality in an energy drink is unfounded in global markets, currently. The drink contains content of heavy energy boosters. It comprises of different nutrients which bloom up the body cells and make the person charged and energetic. The Energy Drink has an irreplaceable assortment of Taurine and natural components that provide ...