The sequence was founded in Rotherham, South Yorkshire. Jamie aimed to make the town "the culinary capital of the joined Kingdom" and tried to get the town's inhabitants to discover how to prepare food fresh nourishment and set up healthy consuming as part of every day life. The name of the display is a play on the Ministry of nourishment that lived during the Second World War to help people eat well despite nourishment rationing. Acompanion cookbook of the identical title was also released. The 'Pass It On' campaign also boasted in this series with the local townspeople being taught a assortment of recipes and transient them on to family members and friends. The notion of the 'Pass It On' crusade was that if he educated 8 persons how to prepare food some simple recipes, and they each 'passed it on' to 2 people, then in 15 steps, the whole of the village would be cooking. He furthermore coordinated some other 'Pass it On' events in workplaces and at social gatherings.
The 'Pass It On' campaign has a little following on the communal networking website Facebook which has a assembly and follower page with users marking up to chart their progress.
During the sequence, Jamie uses some different undertakings to get persons cooking. He focuses on individuals teaching associates, workplaces supplying preparing food lessons, and the assembly providing free preparing food courses and information. All the events and plans were conceived such that they could be repeated and made a duplicate in another place, without his involvement.
He retains a 'Pass it On' style cooking message at the football field with men who marked up throughout the last football agree (98 out of a gathering ...