JAGUAR LAND ROVER

Jaguar Land Rover

[Name of the Institute]

Jaguar Land Rover

Analysis of Business Environment

Jaguar Land Rover is one of the multinational automotive British Company which deals in different countries around the world. It is a well-known company, and holds a unique position in the automobile sector and industry. In these many years, the company has been involved in developing, manufacturing and selling Land Rovers vehicles. Since 2006, many changes have been brought in the development sectors, manufacturing units and selling strategies. These changes have resulted in having an impact on the progress and development of the company. All these changes are influenced by different environmental factors, and it is necessary that the company deals with all the factors to avoid any failure and loss (Jaguar Land Rover, 2012).

The economy of UK is highly affected by the automobile sector, and Jaguar Land Rover plays its role efficiently. The production of vehicles in UK has allowed an increase in the exports of the country, as Land Rovers are being exported to different countries. The manufacturing sector of UK is considered as the key sector, which has allowed the country to develop and progress. The revenue generated by JLC has allowed the UK economy to improve, and since 2006 the results are effective (http://www.epsrc.ac.uk/SiteCollectionDocuments/Publications/reports/EconomicImpactOfTheIMRCs.pdf).

Economic Factors

The Economic factors affect the progress and development of any company, and it is necessary that the management of the company takes proper actions and develop strategies to deal with these factors. Every business is affected by economic factors which include economic growth, exchange rates, inflation, and unemployment. Jaguar Land Rover Company has also been affected by these economic factors in these many years. As when the rate of inflation increases the company has to increase its prices, so that they can earn profit. When the unemployment rate increases the company ...