Ivy tech community college



Ivy tech community college

1.  Imagine that you are a management consultant hired by the Salernos to help them navigate the choppy waters ahead. First, describe the elements of the macroenvironment and competitive environment that affect Wild Water now. Then describe elements that you anticipate will affect the water park in the next few years.

Ans. The elements of the macroenvironment that are going to be affecting Wild Water are demographics (the changing clientele attracted by the new condos), technology (the upscale chain park), the economy (the price of tickets, along with the costs of running the park), ...