ITC e-Choupal

Abstract

In this paper, we will study the project of ITC eChoupal. The paper will discuss the Organizational background and business process of the firm. The paper performs situation analysis with respect to current performance of ITC eChoupal and the financial situation of the project. The paper will also discuss the social, political, environmental and technological analysis of India with respect to the business of ITC eChoupal. Furthermore, the paper discusses the external and environmental factors that influence the business of ITC eChoupal. In addition, to that the paper also discusses the strategic posture including the evaluation of strategic objectives, mission and vision statement of ITC eChoupal. In this paper, we will also analyze the strength and weaknesses together with opportunities and threats for the business of ITC. In further discussion, we will discuss the SWOT matrix and recommendations on the basis of an evaluation of strategic factors. The task environmental analysis will include the discussion of following threats:

Threat of New Entrants

Bargaining Power of Buyers

Bargaining Power of Suppliers

Threat of Substitute Products

Industry Competitors

Internal Environment

Moreover, the paper will put some light on the corporate structure and culture of ITC eChoupal and summarize the internal factors. In the ends the paper will review the mission statement and strategic objective with respect to their alignment with business processes and provides the reimplementation strategies for furthermore improvements in the project to avoid the future hindrances in the market. At the end, the paper will provide a conclusive idea about the organization and its performances together with future prospects

Abstract2

Introduction4

Organizational Background4

Business Process4

Objectives of the Report4

Discussion5

Situation Analysis5

Current Performance5

Strategic Posture6

External Environment7

Social Analysis7

Opportunities8

Threats9

Task Environment9

Threat of New Entrants9

Bargaining Power of Buyers10

Bargaining Power of Suppliers10

Threat of Substitute Products10

Industry Competitors10

Internal Environment10

Strengths10

Corporate Structure11

Summary of Internal Factors12

Weakness of eChoupal13

Analysis of Strategic Factors with Recommended Strategies14

Training and Microfinance14

Review of Objectives and Mission Statement15

Implementation Evaluation and Control16

Conclusion18

References19

ITC e-Choupal

Introduction

Organizational Background

ITC is an emerging Indian organization that earned revenues equal to 7 Billion dollars in the year 2010. The internal business division was developed in the year 2000 to initiate the improvement in the supply chain through development of direct links with farmers for procurements. The organization was designed for playing the role of a social forum to exchange the information together with e-commerce transaction. The business initiated a channel for the modification of procurement processes for the crops such as wheat and soy. The business became lucrative channel for distribution and product development for ITC (Deveshwar, 2012).

Business Process

The e- Choupal has been operated by operator, who is also the salesman of ITC. On this forum, the farmer can visit the KIOSK and he can present the sample of his products to the salesman/operator. The salesman provides him a quote. In case, the farmer considers the quote suitable or lucrative for his business, he may present his products to the collection centre of ITC. The payment is made within two hours of collection. The forum of e-Choupals is a source of some other information for farmers, which includes crop prices, information of weather and techniques of scientific ...