Italiano Restaurant

Italiano Restaurant

Introduction

Marketing management is the art of applying marketing concepts to focus a target market and create high customer value. A critical factor in marketing management is competition. The organization has to consider all the potential substitutes available in the market and all the alternatives that the customer might turn to (Kotler, 2000). Creating a market plan in this scenario is of high importance and could majorly contribute in the success of a business.

Background of Italiano

There are many restaurants that are catering to fast food at a shopping complex. People are getting bored of fast food categories and want real healthy meal. Italiano caters to the healthy food and a proper meal for the people (Finley, 2001). Though it is a new entrant in the market but soon will enhance its operation in different areas.

The restaurant, Italiano provides the best pasta that there is. The current location of Italiano is in Central Avenue, Gravois Bluffs shopping complex, in Missouri. We provide our customers with a variety of cuisines, pastas and different kinds of cocktails. The professional chefs have the ability to mould the taste of the food according to the customer preference (Blythe, 2013). We give what are customer wants. Italiano know the authentic art of the Italian cooking and provides the most delicious and tasty food.

Our franchise will give the true ambience of an Italian culture, with our crew providing with the efficient and quality services making it one of the best places to dine in. We are flexible and adaptable to changes and value the feedback of our customers. Our services will be available from lunch to dinner timings for the customers gain the experience we deliver (Pete, 2010). We place the customers at the core of the business function.

Discussion

Product

Italiano offers exceptionally delicious food. Authentic Italian recipes are followed giving the customer the experience of Italy. The restaurant offers the customers to customize their food according to their preference by altering and adding spices to the food. Italiano will maintains its quality and add on seasonal varieties in the menu for its customers.

Italiano offers good food at a reasonable price, not charging outrageously high. The correct value will be set considering and analyzing the willingness of the customer to pay. Since consumers would be given a chance to customize their orders, price of the final food will also depend on the level of customization requested by ...