ITALIAN RESTAURANT

Italian Restaurant

Italian Restaurant

Introduction

Italian restaurant will be a locally owned fast food outlet that is positioned as an international franchise through creative approach to the company's image and detail presentation. Italian restaurant will provide a combination of excellent food at Value pricing, with fun packaging and atmosphere.

Effective restaurant marketing is not easy. This includes a thorough market research, analysis and testing. Furthermore, it is a constantly changing field, which is the difficulty to master it again increased. The most difficult point, however, the restaurant owners are in the restaurant industry and not professional marketers. But do not worry, because here is the special opportunity. Restaurant Marketing For there is so difficult to master; one can reach a huge advantage over the competitors. In the beginning, the whole area seems a little overwhelming. Resist the temptation to change everything at once. Start in one area and improve the restaurant Marketing gradually. Start with simple things and programs and measure the results until one masters it well. And if one is not sure whether the current marketing works, one prefer to save the advertising money and focus instead on a better relationship with the guests and get them to motivate more and more to buy (Colgate, 2001, 332).

Discussion

There are a number of restaurants that start business, but without appropriate involvement of marketing strategies. For a professional campaign branded restaurant is required. Only by word of mouth about the restaurant service, food quality and atmosphere is not enough. For the promotion of a restaurant business one needs good marketing to increase restaurant sales (Churchill, 2009, 64).

A marketing strategy is also necessary if one is planning to open a pub. Advertising is not always sufficient to build the reputation of the business. Restaurant marketing, bar marketing and pub are necessary to establish its business and should not be taken as any activity redundant. Different marketing techniques, marketing ideas, public relations, media relations, creative and design are required to build a brand image for the restaurant, pub and bars. It is also necessary to have adequate local marketing, Internet marketing and marketing budget.

Since the Italian restaurant has been operating in various parts and being successful it can rely on its brand image. Different tactics could be used to enhance brand image. There is need of media relations, marketing tactics and customer loyalty to accept the new Italian restaurant (Armstrong, 2003, 22).

Developing a Restaurant

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