IT MANAGEMENT

IT Management

May 26, 2012

Mr. ABC

Chief Executive OfficerBritish American Tobacco PLCUnited Kingdom

Dear Sir,

We are pleased to submit IT management report for your review and consideration.

The main purpose of this report is to improve IT practices and business in long run.  The paper shows detailed information about the IT management, effective networking tools and their impacts on business, contemporary IT approaches to improve performance and business benefits of information technologies.

We hope that this report will merit your approval.

Respectfully yours,

XYZ

Executive Summary

British American Tobacco (BAT) is a large global organization and competing in all regions of the worlds. It is, therefore, very important to realize and understand the importance of Information Technology that will play a vital role to facilitate the company to further reduce its cost and production cycle as well as efficiently manage the global operations. In fact, a robust IT infrastructure will enable organization to manage its knowledge management systems, improve product development processes, market products with minimized cost and educate customer in better fashion as well as collecting feedback from them as most of the innovative ideas come from customers.

Information technologies will also help BAT to raise entry barriers and gain a competitive state of advantage in the industry. In addition, successful management of IT at BAT will also increase organization's capabilities to handle and manage change and address the issues of existing or future threats. Further, Green IT will allow BAT to contribute in global environmental development process by reducing carbon emissions. On the other hand, Green IT will also bring some economic benefits to the company as green hi-tech equipments will reduce energy cost and facilitate BAT to manage employees' health. The most important thing to consider is that implementation of Green IT will also make the employees realize that BAT values its people.

IT Management

Part 1

British American Tobacco

British American Tobacco plc (BAT) is one of the global leaders in the tobacco industry. It is the holding company of British American Tobacco Group of companies. It is engaged in the manufacturing, distribution and sale of tobacco products. The company offers wide range of cigarettes, cigars, pipe tobacco, roll-your-own tobacco, and smokeless snuffs through more than 300 national and international brands. BAT along with its associates produces 919 billion cigarettes through 49 cigarette factories in 41 countries. Out of all these facilities, four facilities and two separate plants also make cigars, roll their own and pipe tobacco (Amran, 2004, pp.32-42).

Business Strategy

Vision 

BAT's vision is to achieve leadership of the global tobacco industry in order to create shareholder value. Quantitatively, we seek volume leadership among our international competitors. Qualitatively, we aim to lead our industry as the preferred partner of key stakeholders and in demonstrating responsibility. 

Growth 

Increasing volume and value share of the global tobacco market through organic growth and mergers, acquisitions. 

Productivity 

BAT have also made further progress with our productivity savings and we are very much on track towards the target of reducing our costs by ?800 million by 2012, in addition to the ?1 billion saved between 2003 and ...