IT & BUSINESS STRATEGY

Alignment of IT Strategy And Business Strategy

[Instructor's Name]

Alignment of It Strategy and Business Strategy

Introduction

The traditional approach to strategic management of information technology (TI) has been the strategy, processes, roles and IT skills, which should be aligned with the corresponding elements of the business. This approach assumes that when the alignment of business strategy and IT strategy takes place, then the organization will be in an ideal position to achieve best results. However, there are doubts over such management of the IT on several occasions because it recognizes neither that a complete alignment cannot be counterproductive, nor that the alignment is an unstable state by the same business dynamics and technology. In particular, the traditional approach that IT should "align the business" by the assumption that both are a separate function within the organization. The alignment is only a partial remedy and is inherently unstable, so the solution of this issue should be "full integration" of IT in business (Bergeron, 1999). IT has become a portfolio of assets, which develops integration with other resources of the organization to create value.

Discussion

Internet is creating a moment of change in the economy, where information and information technology (IT) and corporate resources are not only key in today's competitive market, but make the business environment. These two factors support the routine operation of an organization and contribute to strengthening a company's competitive position in the market. The "World Wide Web" is the fundamental platform in which organizations are building an information-based economy. Its establishment has created a radical change in the way business is conducted and at the same time, has created opportunities for companies to penetrate new markets (Luftman, Lewis & Oldach, 2003).

The challenge has always been based organizations in creating a competitive advantage, which involves the establishment of excellence in ...