Is Network Marketing the answer to future business enterprise?

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ACKNOWLEDGEMENT

No words can express my appreciation and gratitude to my research advisor _______ through the course of this research, Professor _____has taught me numerous values that extend well beyond the realm of _________ (Your Subject Name). His emphasis on dedication to work and his valuable and practical insights of life are some of the major highlights of my education at The University _________. To Professor _____, I say with great respect, thank you very much.

It is a great honour for me to have Professor _______ on my dissertation committee. His insightful suggestions and comments are a major asset to this research. I learned so much from Professor ______, and I will always remember him as a truly superb teacher. To Professor _____, I am greatly indebted.

I would like to thank Professor ______ for his contribution to this research. Professor _____ has provided me with essential input and guidance as an outside member of my committee. His remarks and suggestions are greatly appreciated.

I would like to thank _____________ for the support they had provided me throughout the research project.

I would like to thank _____________ for their support and help in this research.

DECLARATION

I [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for the academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the University.

Signed __________________ Date _________________

ABSTRACT

Network marketing is a comparatively new tool of marketing, which was introduced a few decades ago. In network marketing, a company hires outside agents to do their selling. This is alos called Mult0level Marketing. Turnover rates in organizations employing the use of direct or multilevel marketing as the distribution channel for goods and services is nearly 100%, a distinct problem for organizations utilizing this type of marketing. This research project explores the extent to which Network Marketing, or Multi-level marketing, can be viewed as an integral, legitimate practice for businesses operating today, as well as how this impacts on consumers and traditional business models. This research has used the primary data collection method and utilized the questionnaire and interview tools.

TABLE OF CONTENTS

ACKNOWLEDGEMENTII

DECLARATIONIII

ABSTRACTIV

CHAPTER 1 INTRODUCTION1

1.1 Introduction1

1.2 Problem statement3

1.3 Aims and objectives of the study3

1.4 Research questions3

1.5 Rationale of the study4

1.6 Significance of the study5

1.7 Key abbreviations6

CHAPTER 2 LITERATURE REVIEW7

2.1 Historical Background8

2.2 Multi-Level Marketing9

2.3 The Nature of Multilevel Marketing16

2.4 Types of multilevel marketing20

2.5 Multilevel Marketing and Pyramid Structures21

2.6 Multilevel Marketing Business Structure23

2.6.1 The Recruiting Process23

2.6.2 System Duplication Leveraging24

2.6.3 Support/Socialization25

2.7 A Contextual and Ethical approach to Network Marketing32

CHAPTER 3 METHODOLOGY36

3.1 Introduction36

3.2 Overview of Research Approach37

3.3 Overview of Qualitative and Quantitative Research Approaches37

3.4 Rationale for employing a qualitative study38

3.5 Research method and design appropriateness39

3.6 Research tool utilized39

3.6.1 Unstructured in-depth interviews39

3.6.2 Questionnaires40

3.7 Justification of research tools41

3.8 Data analysis41

3.9 Validity42

3.10 Reliability43

3.11 Participants of the research45

3.11.1 Survey participants45

3.11.2 Population and sampling45

3.12 Informed Consent46

3.13 Confidentiality46

CHAPTER 4 DISCUSSION AND ...