It was in late 2012 that Apple Inc introduced Mini I-Pad which had the perfect blend of capability, size and performance but at the same time it lacked the wireless service that was required and hence hindered the usability levels. Considering the specifications of the I-Pad mini; such light and mini devices ought to be carried when one eaves the house tagged with high-speed data. It is very recent that Apple Inc has tagged with Verizon to bring about another I-Pad mini that is characterized with Wi-Fi and has the tendency to send and receive data instantly and without any hindrances like the previous one.
Convergence Trend
Convergence has radically said to shape and then reshape landscape of communication since the past 20 years. The communication corporation at a global level is said to deal with telecommunication (BCE and AT&T) and media (Vivendi & Viacom) have said to actively pursue convergence when it comes to controlling the media sector at a macro level specifically when it comes to the production of the content to the distribution of content that is done via the digital operating system. It is due to the economies of scale, synergy oriented effects as well as distribution and production of diverse cultural oriented product content that the entities not only in the media industries who are said to deal with the internet, cable and mobile but also telecommunication and media industries entailing telephony newspaper along with network convergence have been inclined towards convergence.
When it comes to communication convergence, it is said to have diverse meanings. Convergence in communication is said to be categorized in 3 whole areas such as the content flow when it comes to media platforms that has multiple existence, the degree of cooperation that tends to exist when it comes to multiple media platforms as well as the migratory behavior that is present specifically when it comes to the audiences of the media that has the tendency to switch and migrate anywhere when it comes to different types of entertainment experience.
Media convergence is said to have three whole perspectives namely
The combination of network and technology platforms
Consolidation that tends to exist via the industry oriented alliances as well as mergers
The high level of integration that tends to exist amidst markets and services.
It can also be stated that these factors are not said to be exclusive mutually since there is a close link that exists amidst content and media structure. It is also said to be agreed commonly that convergence by any means cannot be achieved in the absence of integration when it comes to integration of production amidst the new and the old media. The main goal of any entity is to attain growth and profitability and the following can be achieved via the process of convergence specifically when it comes to businesses of the same type (horizontal integration) as well as different industries (vertical integration) which is said to be characterized via development at a rapid pace when ...