iPad 3 Promotional Strategy



iPad 3 Promotional Strategy

Introduction

Apple as a company has been promoting via the social media campaigns as well as multi-channel media strategy. There have been advertising and promotional campaigns that have been strategically made and implemented and at the same time has benefitted the company.

Figure 1: Newsletter for Ipad Lovers (www.ipadfan.com, 2011)

Apple as a company has said to launch numerous social media campaigns as well as TV adverts. Currently, Apple iPad has been able to gather more then 207, 000 likes on facebook and many followers on twitter. The company has been making use of the Apple Store Site along with the retail outlets as well as the website www.ipadfan.com where there are constant updates as well as new happenings in the form of business analysis reports. The website also has the feature of having newsletters whereby the iPad lovers can register themselves and will get timely newsletters (www.ipadfan.com, 2011, www.facebook.com, 2011).

In the online advertisements as well as the TV advertisements the words via which iPad were described were faster, lighter as well as thinner. Very similar to the old marketing campaigns for the company called Newton the keywords that were used were Magical which was used to entice the viewers (Re, 2010). The company has also said to make use of the famous song from the blue Van called There goes my love which was also said to be aired at the

Faster thinner and Lighter were the most keywords that were reflected in the adverts. Similar to their old marketing campaign for Newton the company is using keywords like Magical to entice the viewers. (Re, 2010) The company has used the famous song

There goes my Love from The Blue Van Academy Award in Hollywood. The adverts are said to be designed to sell the iPad's on the premise of the attributes it had based on the functions and it is the user who are said to make use of various features which can be utilized by the users on day to day basis such as the email and the photo sharing ability (Daniel, 2010). The advertisements have been aired at at the Academy Award in Hollywood. The adverts are designed to sell iPads on the basis of functional attributes and the users are shown to use the various features which can be used by the consumers like email, photo sharing etc (Daniel, 2010).

The marketing of iPad is said to be facilitating in selling the iPhones. The consumers who already own iPad and do not have iPhones are inclined towards buying iPhone according to a survey. Apple has also tried to promote their products in a way that the consumers can reduce the cost of the investment in terms of using the same applications for their iPhone which has been downloaded for their iPad. It is in this way that they have been able to target their old consumers and have been quite successful in it. With the addition of the easy life adverts Apple has been ...