IPad 2

IPad 2

Introduction

Ipad2 belongs to the second generation of IPad. It is a tablet Pc created and promoted by leading company, Apple. The main function of IPad2 is to serve as a platform for audio and visual medium together with songs, gaming apps, presentations, films and web developer. Apple Inc. is more than just a product; it offers a lifestyle to its customers who are creative in their field like performers, authors, photographer and etc (McManus, 2012). This paper will examine market segmentation, targeting, and position for Apple with the iPad 2.

Discussion

Market Segmentation

It breaks market into small groups with the ...