INVENTION

Invention and Social Influence

Invention and Social Influence

Creation of an Intevention

In today's modern world of rapid development, expansion, growth and technologies changing at the speed of light, digital marketing, or to be exact, mobile marketing is the next big thing. One must understand that all mediums of instruction and communication known to man (print, paper, visual, etc.) have become closely knit and dependant upon mobile marketing. This year the GSM Association (GSMA), the global mobile operators association, has imbibed and paved way for creating benchmarks and standards for all mobile companies to excel and work their way for the purpose and objective of establishing industry-backed mobile metrics, initiated by the demand from operators and advertisers for effective reporting and accountability, in order to secure investment and to justify drivers media budgets to mobile.

Most people, nowadays, are coiled with iPhones, Blackberrys, HTC's and many other brands, providing real-time mobile marketing campaigns; from navigation to connectivity with people on the move to checking emails and being acquainted with happenings around the country and the world, it has become rather difficult for conventional and traditional media to survive in the modern world of digital medium.

So come on over people, the new world awaits your arrival... Join the realm and become part of the real world!



2) Write an essay (500-750 words) in which you address these questions:

a) How would having a comprehensive understanding of several theories of social influence help an individual design a more effective mass-mediated persuasive message?

Socialization, connectivity and understanding that we individuals see today is one of the most important facets of all life known to us. One must understand that the creation of socially powerful, relevant, original messages will be possible with the comprehensive understanding and comprehension of the social theories, along with the target market to ...