Introduction to Tourism



Introduction to Tourism

Introduction

It is the universally accepted fact that no one can live in isolation, whether it is an individual or a country, they all need to maintain a certain level of relationship with the neighbors and their status in the international arena. This research aimed at highlighting the various groups and actors who are involved in the policy making related to tourism. It highlights the players whose actions and roles are critical to the effectiveness and enforcement of the tourism policy making enforced in the UK. The paper presents the changes that have occurred in their roles and influence over time.

Discussion and Analysis

According to Wurzburger (2009), Tourism marketing as a new strategic approach makes a valuable contribution to customer retention, customer communications, sales promotion and acquiring new customers can afford. Further, it has been discussed that the possible applications of individual applications and opportunities and risks of using social media discussed in tourism marketing. As mentioned by Andrew, (1997) social media marketing has been identified as promising and future-oriented strategy in tourism marketing.

Definition of Tourism

Tourism is a form of travel, which involves people travelling away from their regular environment for period less than 12 month, whether it is for leisure or business purposes.

Who can be defined as a tourist?

'Someone who travels to see something different then complains when he finds things are not the same!' (Holloway, 2006)

Leisure :they are away for variety of reasons such as a holiday or a shopping trip

Business: business meeting, conference

Excursionist: staying less than 24 hours in the country

Different Types of Tourism

Tourism can be divided into three categories:

Domestic: Domestic tourism involves people visiting destination within their own country's boundaries. This would include holiday and short break in England, Scotland, Wales and Northern Ireland.

Inbound: the inbound are the international tourist visiting UK for travel and tourism purposes, also they are very important for the British economy for example through direct spends they need a place to stay accommodation, transport and attraction and indirect they spend on souvenir and meals.

Outbound: the outbound tourism the residents of UK visiting other countries for travel and tourism purposes. Money spent by outbound tourist benefits the economy of the countries they are visiting and providing jobs and wages for local people.

Tourism Approaches

In today's world, in a non-competitiveness of the economies of many countries in the world market, many governments see tourism as perhaps the only chance of its successful economic development (Scott, 2011, p. 3). A positive attitude to tourism is a tool for the development of society and economy based on its effectiveness as a powerful resource, employment and income growth and recovery of lost for various reasons, including the natural and cultural resources (Olsen & West, 1992). Countries also know that the level of economic development in various countries and regions has a wide variety.

The Structure of the Travel and Tourism Industry

Sectors in the UK Travel and Tourism industry

The travel and tourism industry is split in to three sectors:

Public Sector

The public facilities are those, ...