Introduction To Accounting And FinancE

Introduction To Accounting And Finance

Introduction To Accounting And Finance

Introduction

Our aim is to be the New Energy Drink of alternative for the localized community, downtown enterprise employees, visitors who visit the city, and scholars, by providing a higher value know-how than any competitor. As an outcome, we propose to conceive New Energy Drinks that rapidly accomplish profitability and maintain an appealing rate of come back (20% or more annually) for our investors. Over the past year, the market for energy drinks suddenly boomed, especially with the powerful advertising and promotional campaigns for Energy drink and then by Speed and Shark. Interestingly, Energy drink, the world leading energy drink was originally launched in Lebanon in 1999 but the product failed due to poor marketing. In 2002, the product was commenced afresh and due to its success, other power drink emblems shortly pursued to take benefit of the rapid creation of the new market upsurge. Despite the arguments over the edge consequences of such energy beverages, the market has grown at skyrocketing levels.

Energy drink always marketed its product to appeal to a broad range of consumers and to be appropriate in a variety of usage occasions. But the vast majority of Energy drink's business still comes from the youth market (Energy drink used as a mixer in bars and nightclubs). And this is the large-scale topic, because it is easy to lose market share to other mixer beverages, like competitive power beverages or sodas in bars and nightclubs. I am sure that people are less loyal to Energy drink as a mixer beverage than to Energy drink as a pure energy drink. Amixer is 'just' a mixer and very simple replaceable, but an power drink (that really works) is exclusive. That's why Energy drink should be regarded as much more than a mixer beverage. Of course it is very pleasing that our merchandise is traded hugely as a mixer, but we can lose this position so effortlessly, which would outcome in a dramatic decrease in sales. So apparently, in the marketing program of Energy drink, there is too much emphasizing on the youth market and the mixing business, which extremely under valuates the image and competitiveness of Energy drink.

Until today, our emblem strategy has been very successful. Energy drink is known for its nutritional quality, especially in mature markets. In the youth markets, the merchandise is very much a rank symbol. The slogan 'Energy drink gives you wiings' is short, memorable and it says something meaningful about the product. The price is more expensive than competitors' products, which makes consumers believe in Energy drink's energy enhancing properties and provides a unique territory in the beverage market. The flavor of Energy drink is sweet and carbonated, but also has a "medical taste". The powerful flavour indicates to buyers that the merchandise is more than meagre refreshment. The silver-and-blue 250 ml can, pointers to buyers that the contents are distinct from and more powerful than traditional supple ...