INTERSOLAR

Intersolar

Intersolar

Introduction

Intersolar is one of the leading solar energy producing companies in the world. It is present in Europe, North America, China and India. The company has been doing this business for more than twenty years and has been doing a fantastic job. Being globally present is one of the major competitive advantages of the firm (Renewable Energy, 2011, p. 137).

Discussion

The trend of renewable energy has been increasing day by day in today's world. This increase in trend has been caused by the increasing prices of usable energy. People are not able to afford the increasing prices anymore, which is why, they are moving towards the usage of renewable energy. With the increasing trend, there has been a drastic increase in companies that produce renewable energy. This paper focuses on the company, 'Intersolar.' The following section will present the strategic, tactical and operational decisions that the company has taken:

i.Strategic

The strategic decision that the company undertook was the global expansion. The company was initially based in Germany and then slowly and gradually it expanded to three more regions (Pasqualetti, 2011, pp. 212). The expansion in Asia was the most fruitful strategic decision for the company because the population in Asia has less purchasing power for usable energy, and the renewable energy has given them the power to purchase energy at a lower cost.

ii.Tactical

The tactical decision that the company has taken is the exhibitions that it holds globally. These exhibitions have caused the company to earn more and have created more awareness of solar energy among people. Now people know that they can use solar energy and can save money that they spend on using the different, expensive energies (Newell & Newell, 2011, pp. 75).

iii.Operational

The operational decisions of the company are related to the steps that the company has taken that promote its tactical and strategic decisions. The partnerships and the sponsorships that the company has gained that help it to conduct exhibitions and take other steps that have proven to be helpful for the company.

Information Needed

The company needs to be updated of all the information regarding the changing technology of the renewable energy. This is the essential information that the company needs because it will help the company in remaining in the market. The company has established itself as the leader in the solar energy and it will have to maintain its position regardless of the situation. For maintaining this position, the company will have to make sure that it produces solar energy according to the demand and is abreast with all the information that is needed in this area. The company will have to make sure that it develops its position according to the needs of the consumers which will help the company to grow more (Naidoo, 2011, pp. 5).

The information needed regarding the strategic decisions is of the international market. The company needs to find where it can explore and establish its business successfully. For this, company will have to make sure that it knows which country it should explore the ...