Internet Technology, Marketing, and Security

Internet Technology, Marketing, and Security

Introduction

Marketing is the set of activity and the process for creating, delivering, exchange and communication the offers values towards the customers, partners, clients and the society at the larger scale. Proper marketing strategies allow the business for selling their goods and services. Marketing has become over the longer period of time enter in the era of relationship than past, and this is the reason die to which social media marketing has become much importance than before. Marketing through social media is involving text, words videos, picture and creation of intention of sharing ideas (Debashish, 2011).

In this paper, we will evaluate first reason that Social Media Marketing has become exceedingly popular for the business of all sizes. I will also analyze both advantages and disadvantages of the social media marketing that incurred on all different type of business. In this paper, I will also assess that how Pepsi Co helps to gain the customer insight than it would the otherwise. I will research about two other business that gain the competitive advantage through the uses of social media marketing by taking an in-depth research with producing relevant examples. At the end of this paper, I will speculate about what social media will business gain the advantages in the next couple of the decade and what different skills does it requires to gain the competitive advantage.

Discussion

Social Media Popularity

As we all know that business has required to assisting to reach over specific audiences on users of the internet. SEO marketing with having the new technique is using to furnish this today. Advertising through social media is become much more popular through most of the enterprises and become a lot of existing types that proceeding on the web for ordering these tactics. This is possible for improving the long run revenue with a business perspective by usage of sensational advertising on social media.

There are a number of reasons that describe the social media marketing has exceeding popular among all business of all sizes of following. There are millions of peoples all around the world that uses the internet every single day on every minute. The internet has fundamentally changed the world in which we can easily make communication with other and also engaged with co-workers, customers and business directors in the professional arena. This is also revolutionized, the way the modern business can appeal to their target audience and primarily because internet enable people to search any particular product or service just from the single click.

Before the time of information technology, people have to physically shift through the tissue-tin and some directories such as phone number, book name and availability of address. With the uncompromised accessibility over the internet, business competition for the online availability become fierce that means there are strategies such as the social media networking have become more indispensable. If there was picking up the wrong tool for the strategy of advertisement, it will cost for bundle amount of money ...