Internet technology marketing and security

Internet technology marketing and security

Introduction

Internet technology for over the years has provided unique and unbelievable opportunities to the old and new companies of increasing the market share of their products, to increase the customer base, and to provide tough competition to their competitors (Acquisti, 2003). After the incorporation of this technology majority of the organization, have accomplished tremendous success in all the aspect of their business.

Despite of gaining huge success with the use of these technology organization have come across severe issues such as hacking of their business information, customers personal information, hacking of transaction, bank accounts, and numerous others , and these issues has raised a doubt in the mind of entrepreneurs regarding the safety and security of business (Allen, 2005). Thus in prevailing circumstances banks, organization, and software companies are striving hard to develop appropriate World Wide Web policies for safe and accurate transactions.

Discussion

Internet technology

Companies of all over the world, feels it is extremely important for them to shift its business operation to internet, mainly to increase the pool of its loyal customers, to enhance the communication with customers, to improve the sales of its product, and view internet as the useful tool for the promotion, and launch of new product (Eric & Gotez, 2007). Moreover, because of its reliability, and easy to operate nature, majority of new business ventures are planning to shift their entire business operations into cyberspace market, and are aiming to become the leader of that market.

On the other hand, customers from all over the world, has liked this new development in business world as it has provided customers with several benefits such as eased the purchasing process, saved enormous time, reduce the risk of travelling, diversified options, and most importantly customers view as a safe source of availing all their personal needs. It is also a fact that internet market is at its growth phase, but with positive response from all corners, trade analyst are expecting tremendous boom in this industry with the next few years (Fenwick et al, 2009).

Since the implementation of internet technology, it has become relatively easier for companies to locate their target customers, and to develop their product according to the changing needs, and interest of customers, and frequent use of social networking sites by customer is becoming additional advantage for companies. In addition to these, implementation of internet technology has prove to be economical for companies, as because of online interaction with their customer companies have able to reduce the telephone expense, company has able to reduced various marketing expenses like printing of broachers, bill boards, and others (Forcht & Wex, 1996).

However, in order to sustain the market position on the internet, and to improve its services it is extremely important for companies to come up with new strategies on frequent basis. Most importantly, it has been observed that during the process of creating a unique web page, companies some time create a page that damages the integrity, and success ...