Internet Publishing Process - Design, Develop, and Release



Internet Publishing Process - Design, Develop, and Release

Digital identity management is at the core of the Internet economy

Back in the mid 1990s, in the early days of the World Wide Web, the capacity for anybody connected to the Internet to access information, simply by clicking on hyperlinks, was revolutionary. However, within the span of a few years, another revolution took place: the possibility for individuals to establish interactions with remote computer systems which were able to take into account who they are in order to deliver information and services in a personalised manner (Louise, 2007).

This evolution of the Web from a publishing medium to an interactive platform for the delivery of personal services enabled electronic commerce, electronic government, and many other rich and diverse online interactions, from electronic health and electronic learning to social networks and the broader participative web (Xuemei & Bill, 2010). The possibility for individuals to establish a personalised interaction with and to be recognised by, a remote computer system has been a major step. It has ushered in a decade of innovation, enabling Internet services to become pervasive, ubiquitous and increasingly essential in everyday life. It has transformed our economies and societies, serving as a building block for the Internet economy.

Web Publishing Tools

Hardware: The most important item is your computer, which must have a modem or network connection to allow access to the Internet. The type of computer will obviously be dependent on your budget. The power of your computer (how fast it will run) depends on processor speed and RAM (Random Access Memory). Most computers in schools use either the PC (Windows) or the Macintosh operating system (Thoring, 2011).

Software: You will need the following software before you begin creating your web pages:

A text editing package: For example, Notepad (Windows) or SimpleText (Mac).

Graphics processing software: For example, PaintShop Pro. See Web Graphics - Resources for a review of some of the most common tools.

A web browser: The two most commonly used today are Microsoft Internet Explorer and Netscape Navigator. It may be a good idea to have both these browsers on your computer, and to test your web pages on each.

Other Useful Tools

Hardware:

A scanner: Handy for including project work and/or photographs on your web site. There are two main types: hand-held or flat-bed.

Digital stills camera: Simplifies the process of including high-quality photos on your web site.

Video camera: Can be analogue or digital.

Role of social media and Google products in Internet Publishing

There is little doubt that “social media is embedding itself” in our society and changing the way we live, learn, and work. Requiring little or no technical expertise, social media is redefining roles within the publishing industry, allowing publishers and authors to reach and engage with readers directly. With more than 850 million active users on Facebook and more than 50 percent of them logging on in any given day, it is not surprising that authors, publishers, and booksellers explore social networking sites such as Facebook, Twitter, and other social media platforms, to connect with readers (Clifton, 2010).

While the use of social media by publishers, booksellers, and authors has ...