Internet and Online Marketing

Internet and Online Marketing

Introduction

Fast expansion of technology has affected various aspects of our society including marketing industry. The business media has undergone a sea change; the pace of marketing industry has increased because of technological advancement (McKay, 2004). Practices of marketers are highly being affected by new technologies; it is creating threats and opportunities for marketing managers. In this paper we are going to discuss about internet and online marketing. The purpose of this paper is to let readers know about the importance of internet and online marketing.

Discussion

Many of us when hear about the term online ...