Internet Advertising

Internet Advertising In Building The Brand Value, Taking Into Account Social And Traditional Way To Internet Advertising



CHAPTER 4: ANALYSIS1

Questionnaire Analysis1

Discussion8

References10

Appendix11

CHAPTER 4: ANALYSIS

Questionnaire Analysis

In order to explore the impact of internet advertising through social media in creating the brand image as well as to induce the purchasing intention of the customer, the researcher conducted online questionnaire survey with 75 participants. The questionnaire embraces two sections. Frost section includes related to the demographics of the participants while other section includes questions related to the used of social media and internet advertising. However, the crux of the questionnaire responses highlights the following facts:

The table suggests that 37% of the participants always visit social media websites whenever they use internet. While 26% of them assert that most of the times they visit to the home pages of social media website. However, it should be noticed that only 1% of the participant claimed that they never visit to the home page of social media website.

Exposure of customers to internet advertising

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

Always

33

44.0

44.0

44.0

Most of the times

27

36.0

36.0

80.0

Frequently

11

14.7

14.7

94.7

Seldom

4

5.3

5.3

100.0

Total

75

100.0

100.0

This table reflects the fact that the majority of the participants watch most of the internet advertisements on social media website. 37% of the participants assert that they are always exposed to internet advertisements whenever they use social media homepages. While, 27% of the participants believe that most of the time internet advertisements come on social media website.

On the basis of the participants it is observed that 27% of the participants always check advertisements on internet while 37% of them pay attention to internet advertisements most of the time. However, only 2% of the participants claimed that they rarely check advertisements on internet.

The table suggests that 24% of the participants strongly believe that internet advertisements are effective to enhance their information. While 32% of them assert that most ...