INTERNET

Internet Today



Table of Contents

CHAPTER 02: LITERATURE REVIEW1

Internet: The epitome of life1

Internet and Consumer Markets1

Creating online presence3

Net Generation5

Exploration of the net6

Purchasing6

Attitudes to online consumption7

Conclusion10

References12

CHAPTER 02: LITERATURE REVIEW

Internet: The epitome of life

With the world now progressing at the speed of light, keeping track of changes which tend to prevail and exist in the world today needs to be understood and analyzed. People must be aware of what are the daily happenings, current affairs or even, in some unique situations, future predictions of precisely where the world is heading.

People today wish to be more in touch what is going on the world. News, journals, books, blogs, online user interface, newspapers and many other mediums are available to provide relevant information and understanding of the kind of opportunities and problems which are faced by humans today. However, the need to be connected at all times needs to be addressed with the changing times that we experience and see.

Internet, the most sophisticated, constantly upgrading the most proactive of all technologies, has been designed, which holds the capacity to actually connect people working on both personal and professional levels and get connected with the latest trends and patterns faced, witnessed and experienced by the world together. When it comes to gaining relevant, original and solid information, people, companies and even governmental organizations now use internet as the key facilitator of transmitting and disseminating information to their destinations.

Internet and Consumer Markets

Internet has most certainly “re-vamped” the kind of previously undertaken buying patterns and even behaviours, where customers have become much more focused and concentrated in terms of their purchase. For instance, an online clothing store would now actually appeal to a lot of shoppers who do not wish to have the time to actually go to an outlet of their associated brand or, are not in close proximity with the outlet or may reside in another country and are willing to purchase that specific clothing item.

Consumers, with the passage of time, have changed their preferences and their attitudes towards purchasing goods and commodities. This is because of the more focused medium called internet, which tends to make way for reducing the clutter of information, reducing the interference of other competitor's efforts and limiting the focus into offering the product which satisfies the requirements of the customer.

Internet or more formally entitled 'the digital media' is focused medium of communication, comparing to other tools and techniques of communication that we have seen. In present times, maintaining a strong and effective online user interface and holding key reputation with reference to the World Wide Web saga, it has become extremely important for corporations and organizations for paving way to take up technology and target it as their key success factor (KSF).

Incorporating technology in order to create presence online is among the most common practices prevalent to make promotions and capturing the eye of both current and potential customers. One must decipher the need to create an online user interface is more important because these days, time ...