INTERNATIONAL MARKETING STRATEGIES

International Marketing Strategies



International Marketing Strategies

The International Marketing refers to the process of planning and conducting activities across national borders and generates exchanges that satisfy the objectives of individuals and organizations. Embodies are the basic principles of "satisfaction" and "exchange". It is a tool to improve the current situation itself. It has many forms from the export and import trade to the granting of licenses and permits, joint ventures, wholly owned subsidiaries, operations monitoring and management contracts.

Discussion and Analysis

The paper discusses about the tactics and core competency that mangers are adopting for running a successful International Business. Thus, managers with effective leadership skills get things done. They set the direction and make decisions in the context of the organization's mission, vision, and strategic goals. They model integrity and accountability, accepting responsibility for problems and giving credit to others for accomplishments. They think analytically and use problem-solving techniques rather than making impulsive decisions, and they work to build consensus among team members. Successful marketers have the ability to develop an articulate a clear vision around their marketing goals and the ability to see opportunity and potential that others may not see (Kumar, 2000, 67-90)

Management Skills for International Business

A core competency is a skill essential to the success of an organization and its employees. Managers' core competencies are the set of skills that managers must have to be effective. Competencies are identified by the organization and used to hire managers and measure their performance. Core competencies also identify opportunities for developing or improving management skills. Core competencies are a combination of the individual manager's knowledge, skills and abilities supported by organization-specific knowledge and culture. In my opinion, the four major competency strategy that the mangers have adopted includes the following skills and abilities:

Analysis capability

Strategic perspective

Creativity

Customer orientation. These skills would be linked to strategic planning capacity in order to consolidate and extend the expansion of new business.

Analysis Capability

For the managers it is important to ensure effective communication in a successful business, the managers should engage all employees for participating in basic skills, beginning with the development of organizational communication skills of listening, speaking and questioning the design of an effective mechanism for sharing information.

Thus, today managers are seeking to adopt such strategies that will help them to develop plans to achieve their goals in a set of parameters. It is also vital for the managers to have information, for reaching a set of procedures on how routine tasks are performed. Making sure each employee has a written copy of their job description and they know their place in the organization. Regular management meetings do wonder for the employees are a great way to improve the skills in communication organization. For managers, these meetings allow direct interaction face-to-face (Werhane, 2004, pp 123-156).

Strategic Perspective for Managers

The manager need to understand the role of SMEs and it is fully recognized by getting rid of a formal approach to ...