International marketing plan

International marketing plan

Introduction

Company Description

For this research paper I have selected an Energy Drink named “Jaw Energy Drink”. Coca Cola beverages want to launch this new energy drink in the all over the world. The company was incorporated in the year 1886 and recognized for being the world's leading brand in the beverage sector. Strong Leadership, better taste and finest quality and strong marketing campaign made it consumer's favorite brand. .

The main office of the company is in Alaska and is also having its operations in the different states of Asia. According to the business analyst Coca Cola has its own market value and it is embraced by their strong marketing and customer retention techniques(Clancy & Roberts, 2009).

Discussion

Product Description

Jaw Energy Drink is new and an energy booster drink which is famous. Jaw Energy Drink is rich in the content of heavy energy boosters, it is composed of different nutrients which bloom up the body cells and make the person charged. It is launched as a local energy drink with the name of Jaw Energy Drink has an irreplaceable assortment of Guarana. The drink contains natural toinic which provides immense pleasure and makes the body cells charged. The drinks content has the characteristics of enhancing the life, along with the ingredients which reduces the level of stress and anxiety and makes the brain relax. According to assumption of the company marketing department the product would be a success in the market because of the gap in local drinks. The price of the product would be lower than the other products so that it would gain the market in a short span of time (Natarajarathinam, 2012).

Product strategy

The strategy behind launching the energy drink is to meet the current needs of the local market. On the other hand, the price strategy which the company wants to follow is the “market penetration” one. This is because the company needs to target the local market and the people with average income. The reason behind targeting and marking this strategy is the growing need of energy drinks in the local and average consumers. There has been a huge gap in the market as no other brand is offering such a good quality drink at this price (Billington & Tang, 2012).

Packaging Strategy

The Jaw Energy Drink would be available in different sizes with pearl white color to make different attire as other drinks are in red and yellow color. The packaging in 250 ml as well as, it would be available in cans also (Billington & Tang, 2012).

The Actual product

Packaging and labeling: Various packaging styles and sizes of the products

Branding multicolored, clearly visible logo of Jaw Drink in different font and styles

Slogans: Company has planned to launch its product in market of Cuba with various slogans like Lion and cheetah or a heavy Bike.

Trade name: Jaw Drinks from Coca Cola Beverages.

Brand personality: liveliness, funky, fresh, purposeful, innovative, hilarious, hale and hearty, etc

Brand equity: The Company aims to endow its customers with an ...