INTERNATIONAL MARKETING PLAN

International Marketing Plan

Table of Contents

Executive Summary3

Background Information3

Vision4

Mission4

Values4

Marketing Plan Initiative4

Macro- Environmental Information5

Political factors5

Economic situation and trends6

Social cultural factors6

Technological Factors8

Legal factors9

Environmental factors9

Micro- Environmental Information9

Threat of new entrants10

Threat of substitute products12

Threat of established rivals13

Bargaining power of suppliers14

Bargaining power of buyers14

SWOT Analysis15

Strengths15

Weaknesses16

Opportunities16

Threats16

Identity and Description of Target Market17

Critical Analysis and Strategy Development17

Implementation19

Conclusion20

International Marketing Plan

Executive Summary

In the business description section we would provide the background and history of the business that is being initiated and planned. It will also contain the goals as well as the product or services description being proposed. Here we shall also discuss the supplier information, agreements and ownership structure and legal considerations.

In the section of business opportunities we will analyse that who could be our potential customer, the geographical area that we can target and also our, business competitors. We will then develop a suitable and effective marketing strategy which would present all the costing, pricing, sales projection of the business and the marketing plan.

The business operations section will include the operational function of the business, the services being offered, and the personnel who would be hired to run the business efficiently. We will also discuss the technology and application to be used to run the business effectively. In the end we will include the recommendations of our new business.

Background Information

Tuna Boat Owners Association of Australia (TBO) incorporated is a private company categorized under Associations and located in Eastwood, SA, and Australia. The basic aim of this proposal is to plan out and set up a new business and anaylse all the things the need to systemized and jot down before effectively pursuing and running a business (Johnson, 2011, p58).

Vision

Ensuring the enrichment of our customer's lives by offering them Skipjack Tuna.

Mission

Introducing and fostering a love of delicious Skipjack Tuna in the Thailand, offering the best quality of food and services to customers, and creating an enjoyable and relaxing environment for customers.

Values

Tuna Boat Owners Association will give the highest priority to people as compared to profits. The company will adhere to fair trade principles and will also respect the international conventions. The company will strive hard for continuous improvement of its operations and will adequately allocate resources to its producers to implement fair trade policies. The company will also address all the environmental issues in its supply chain and will develop core competencies towards socio-economic development.

Marketing Plan Initiative

When the company proposes to initiate a process of internationalization does motivated by two reasons, first because the company sees opportunities in other markets or by the threats in the labour market, threats can come from a decline in demand local, or an increase in the labour market. Hence also say that not all companies that export marketing develop international companies that export passive, i.e. serving customer orders from abroad but did nothing to get them. The company will have to develop an international marketing when it decides to act in other countries devoting financial resources and manpower to do so.

Macro- Environmental Information

Political factors

The sea food producing industry can ...