INTERNATIONAL MARKETING

International Marketing

International Marketing

London Olympics 2012 is a major event for the English city, especially since the celebration of an Olympics is an increase of visitors during the weeks of competition, but also poses a challenge for safety. London is a city that is in the crosshairs of Islamic terrorists, so the Organization of London 2012 are taking security measures to ensure that the entire event will be successful and will go as planned according to the schedule. (Larson, 1993, pp.107-141)

With less than two years for holding the Olympics in London, one of the most important events in recent years and despite the lateness of the organization, it is clear that much remains to be done in the area of security, to ensure that nothing will happen over the 2012 London Olympic Games and the image of the city and the country may be in style. London should not leave anything for granted and will have to ensure highly secure games for what will take care of all details related to security along Olympic Games in 2012. There will be lots of companies who will sponsor such a huge tournament such as Coca Cola, Samsung, McDonalds, Procter & Gamble, and Panasonic etc. All these companies will have a huge opportunity to promote their products in British Market. Although majority of these companies must be having their presence in the British Market but still major event like Olympics 2012 in London would provide them much better opportunities to maximum promote their products. The company that is been chosen which is one of the official sponsors of London Olympics 2012 is Panasonic. Panasonic Corporation, a partner sponsor of the Olympic Games reported that just two years after the beginning of the coming 2012 Olympic Games, will hold the event "Get Ready for London 2012" to celebrate countdown to the start of the Games. The celebration took place in Trafalgar Square on July 27, 2010, in the heart of the city of London. The event included the field "3D Future Zone" where visitors enjoyed 3D images in Full HD recorded during the Winter Olympics 2010. In this area, there were multiple systems Panasonic Home Theatre, powered by Third Dimension in HD, in which people observed the quality and realism of 3D Full HD video. (Hill, 1996, pp.11-17)

Furthermore, in cooperation with the Organizing Committee of Olympic Games and Paralympics Games in London and the British Broadcasting Corporation (BBC) responsible for the official transfer to London 2012, Panasonic will transmit the live signal of the celebrations to be held simultaneously at the Olympic Park (East London). This signal can be seen in Trafalgar Square, thanks to a giant screen of 60 square meters with LED (Light Emitting Diode) for Panasonic, so that the public will not lose any detail of the start of the Olympic party. Panasonic has been present at major sporting events worldwide. In fact, Panasonic is working with the Olympic movement for 20 years, with the official sponsors of the Games ...