INTERNATIONAL MARKETING

International Marketing

International Marketing

In the past two decades, world trade has expanded. Nations are much more influenced by worldwide business than in the past. The volume of international trade is an indicator of the economic interdependence of nations. The share of international trade in world economic activity has more than doubled since 1945 and that nations are more interdependent than ever before. For firm that means growing access to the markets of the world and growing competition at home.

International marketing refers to exchanges across national boundaries for the satisfaction of human needs and want. The extent of a firm's involvement abroad ...