INTERNATIONAL MARKETING

International Marketing

International Marketing

Introduction

Marketing is termed as an essential element with the help of which any product or service can generate potential outcomes in a best possible manner. One of the most important elements in this perspective is to see that how and in what manner marketing is done and how it is actually affecting the products as well as the services (Ferrell, et.al, 2010, p.888).

Factors Affecting Marketing of Products and Services in the Overseas Market

It is difficult for firms to operate in the international market; they need to develop different strategies. Overseas market is no doubt termed as a challenge ...