International Management and Leadership

International Management and Leadership

Dunkin Donut

Operations in United States (Home Based)

Dunkin Donuts does not spend too much over its advertising because they have a well brand image in its consumers. They have a high price of products such as doughnut and coffee. They provide promotional coupons to their customers so that brand loyalty can be maintained. Dunkin is even contributing in connecting with its people through mobile applications and location trackers as a source of advertising through social media (Dunkin Donuts, 2011).

Dunkin's have promotional strategy which it follows all over US, it has captured major market segments where the ...