International Financial Strategy

International Financial Strategy

Introduction

This paper discusses the issues that managers at Nike Corporation would have to keep in mind before venturing into the new markets that they seek to expand to. One the biggest challenge is globalization that the company would have to address. The issues would be followed by the criteria that Nike should follow in order to make an investment decision. The importance of this criteria is that it can Nike understand the economics and financials of the decisions and predict what amount of returns would the company be able to earn.

Challenges of the Global Markets

In today's era, ...