INTERNATIONAL BUSINESSES

International Business

Executive summary

Nike Inc. was founded in 1962. It is the leading athlete brand that gives all the footwear, equipments and accessories. The company has the mission of bringing innovation in the entire athlete in the world. Before this it was known as Swoosh, the company was founded by two entrepreneurs who have created a revolution in athlete wearing. The company also has a sizeable hierarchy of strong leaders, and it has strong hierarchical structure. They employ more than 33k people from all around the world, including around 50k at global headquarters in Oregon. It has a huge range of product line in sports footwear, and each product line has a separate production line. The headquarters of the product line varies with the category of products. It maintains the traditional and nontraditional distribution styles in around 150 countries. We dominate our sales in athletic footwear industry with a 33% global market share. Nike believes in innovational styles and promotes aggressive marketing strategies.

International Business

Introduction

Nike is the most known traded sportswear suppliers in United States. It is famous among the leading suppliers of the world of athlete products. “If you have a body, you are an athlete” - Bill Bowerman. The co-founder of Nike Mr. Bill Bowerman had this perception long time back while he defined his perception of how he perceives all the possibilities of human growth in sports. He was the one who lead a small company which was created in 1972, named Nike, and this name is now inspiration for today's generation who are employed there (Rafter, 2005, pp. 17-27). The goal of the company is to continue the process of innovative thinking' either to produce their products which help an athlete to meet his potential, or creating such business opportunities that can take Nike beyond any competition and gives value to its shareholders. “The Nike name, generally linked to success and wealth, first got into trouble in the early when footage of sweatshop and child labor in their factories was broadcast on international television, smearing their name across the globe”. Nike has a believe in doing marketing' rather making of shoes' (Foley, 1999, pp. 165-71). Nike has crossed the limit of their business expansions all around the globe and starts its operations in around 160 countries. Keeping this motive of business it is outsourcing its products through their retailers, suppliers, distributors and service providers and has employ around one million people. Our company has a huge range of sports equipment product line. The shoe industry is the pioneer off all the other sports goods producing industries. This has signed contracts with more than seven hundred outlets around the globe. Nike currently enjoys a 47% market share of the domestic footwear industry, with sales of $3.77 billion. More efficient product distribution is the more sales and thus more profits. Nike distributes its products on a different level basis. The high premium products are given to certain distributors while leaving the low priced to be sold at highly discounted price ...