INTERNATIONAL BUSINESS IMPACT ON CULTURE

International Business Impact On Culture

International Business Impact On Culture

Research conducted by Geert Hofstede shows how national culture affects the values at the workplace. His studies clearly indicated that "work related values are not universal and underlying values persist when a multinational company tries to impose the same norms on all its foreign interests." The four dimensions of culture that Hofstede used in explaining how and why people from various cultures behave, are discussed below.

He employed 'power distance' to indicate the extent to which a society accepts the unequal distribution of power in institutions and organizations. Countries ...