INTERNATIONAL BUSINESS

International Business

Table of Contents

Introduction3

SWOT Analysis4

Strengths4

Strong financial performance6

Strong Verizon business7

Weaknesses8

Declining access lines8

Opportunities9

New licenses and contracts9

Expansion of audio-conferencing access10

Revision of the internet protocol11

User-generated content12

Threats12

Technological change12

Intense competition13

Business strategies13

Cost reduction strategy13

Revenue growth strategy14

Conclusion14

References16

International Business

Introduction

Verizon Communications is a supplier of wireless and cellular phone services encompassing voice, mesh get access to, broadband video, facts and numbers services, and international internet protocol (IP) networks. The business mainly functions in the US. It is headquartered in New York City, New York and uses 242,000 people. The business noted incomes of $88,144 million throughout the fiscal year completed December 2006, a boost of 26.8% over 2005. The boost in income is mainly due to the amalgamation with MCI and 17.8% higher income from the household wireless segment. The functioning earnings of the business were $13,373 million throughout the fiscal year 2006, a boost of 6.3% over 2005. The snare earnings were $6,197 million in fiscal year 2006, a decline of 16.2% when in evaluation with the fiscal year 2005. Verizon's conclusion to rework its international emblem persona is symptomatic of the dispute opposite numerous multinationals -namely finding an including set about that maximizes the promise of both appearing and established markets. As affray in the wireless part intensifies, Verizon has nominated WPP-owned branding bureau The Partners to reassess its international emblem guidelines. While the brand's typeface, logo and palette will stay the identical, the task aspires to convey larger consistency to the wireless operator's trading efforts, which have become less clear next the go out of international emblem controller David Weldon. At the international grade, Verizon's presentation is complex. It has endured falling incomes in european markets, while increasing powerfully in the BRIC nations and the Middle east. Despite these nuances, Verizon's conclusion to charter The Partners comprises the newest doze in it's proceed in the direction of the one dimensions fits-all international communications strategy. The bureau will now connect Team Verizon, which co-ordinates work by WPP for the wireless operator on a worldwide basis. (Andersen 2006 47)

 

SWOT Analysis

Verizon Communications (Verizon) is one of the premier providers of wire line and wireless communications in the US. The business furthermore presents publish and on-line book or directions information. It has an occurrence in europe. The business has a robust network; Verizon Business owns and functions one of the most expansive IP backbone systems in the world giving it a substantial comparable advantage. Intense affray, although, may adversely sway the company's income and earnings growth.

 

Strengths

            Robust mesh Verizon's connection mesh is one of the biggest in the US, with permitted and operational treatment in 49 of the 50 biggest metropolitan areas. As of December 2006, the company's mesh enclosed a community of roughly 256 million and supplied service to 59.1 million customers.

Verizon Telecom actually assists a territory of 45.1 million get access to lines in Washington and in 28 US states. In wireless, the business was the first to establish a nationwide broadband mesh, which now comes to more than 200 million ...