This article agreement with notion of globalization founded on the article in writing by Ted Levitt “Globalization of markets”. The article strengthens the idea of Levitt, foremost that with the technological advancements being made in connection and transport, the likes and desires of the buyers round the world is being homogenised regardless of the heritage dissimilarities and that buyers today yearn for world benchmark modernity an all things, at reduced prices. Secondly that the how associations round the world are beginning to develop from a multinational business to an international association which Levitt said was a necessity for ...