INTERNATIONAL BUSINESS

International Business

International Business

Research Question

Is there is a market for my product in this particular country?

Are there international experts who can talk to me personally about region of interest?

Rationale

In the business market there is so much competition that companies sell outside the country to increase sales. Increasing internationalization of business is requiring managers to have a global business perspective and an understanding of the differences in the environmental forces of the markets in which they operate (Woy 2003). Decision making in the international environment is more complex and having an understanding of the external environmental forces enables international managers to ...