International Business

Introduction

Technology allows businesses to be global operations, and even the smallest business can have clients in every time zone. Different countries and different cultures may have different preferences, however; what sells well in one place may never sell in another place. While some global companies tailor different product offerings for different geographic locations, others pursue a global strategy, selling the same product worldwide (Joshi: 14). A global strategy for an entrepreneur has advantages and disadvantages.

Discussion Analysis

International trade has always been an attractive idea for merchants and businessman since time immemorial. There is always an opportunity to sell more, make more ...