Internal Strategy Implementation



Introduction

Southwest Airline is devoted to greater quality of the customer service provided with friendliness, warmth sense, company strength and individual dignity.

Discussion

The formal structure of an organization is how the subordinate relate to the authority. In Southwest Airlines, there is a segregation of the main departments that report to the CEO directly, other than the respective department the directors also report to the CEO. The structure of reporting is as under (Official Brand, 2012):

A Chief Financial officer of the company reports to the CEO, the following departments report to CFO directly airport affairs, Control, financial planning and revenue ...