Internal Resources of Google Inc

Internal Resources of Google Inc

Company Overview

The mission of Google Company is to organize the information of the world and make it useful and accessible universally. This shows that the company has a clear focus of what they want to do for the future, but this mission is not easily accessible despite making huge strides (www.sec.gov). Their mission statement also reflects that the company is a resource which can be used by any person who is doing research. Its mission statement is original and distinctive as the scope of their entire project is more long-term and larger as compared to other companies. It is also complete as the goal is not only focused on organizing information but also making it accessible. Google has a human-centric point of view, and its mission is focused on providing the most useful and relevant search results which are not dependent on the financial incentives. It has been quick to realize that the faith of the customer will serve as the basis for the word-of-mouth promotion and increased traffic (www.google.com).

History of Google

It was founded in 1995 by Sergey Brin and Larry Page while they were in university. The main concept of the company was based on the PhD research project which was called the “Backrub”. It included the mathematic properties of a type of link structure on the internet. After indexing more than 50 million websites, it was formally corporate in 1998. Besides being the top search engine, it has other features also such as Google Docs, Google Earth and Gmail. Its success and expansion has been because of their working environment which not only focuses on succeeding but also on making the employees happy (Keller, 2008).

Internal Resources of Google

Together capabilities and resources can help in defining a good strategy for the company. Google has been successful in achieving the optimal combination of its capabilities and resources. The resources of a company can be distinguished as human, intangible and tangible. The tangible resources of Google are its financial resources which refer to the financial sources from the advertising organizations, mechanical equipment, raw materials, innovative design of hardware and homepages and the modern facilities (David, 2007). The intangible resources refer to the worldwide reputation that Google has with suppliers and users, high technology, huge data base, strong brand name and patents. The other important intangible resource is the business culture of the company which cares about the users' service along with the broad working environment. In terms of the human resources, it has the largest amount of capable and high-skilled staff. The other main reason for its success is the know-how of the company that cannot be imitated by their competitors and its every employee is experienced in the information based services. It also has a strong leadership along with appropriate training in loyal staff (David, 2007).

Capabilities

The combination of human, intangible and tangible resources develops the capabilities of the company. The capabilities are of two types which are the ...